Tong Heng Chinese Pastry Shop
Tong Heng’s Origins
Thanks to the courage and foresight of the founder – Mr Fong Chee Heng. Arriving on Singapore soil in the early 1900s, Mr. Fong was overwhelmed with hope and joy when he saw countless opportunities in this thriving seaport.
From that moment, he found his aspirations for “dong xing” or Tong Heng (translated as the "Prosperity of the East") would be a dream came true...From humble beginnings with a push cart stall for over two decades selling coffee & toast, the business gathered momentum and eventually found home to a shop-house at No.33 Smith Street in 1930s. With the opening of the new shop, the founder introduced a wide range of pastries and deserts which gave a new twist to an otherwise boring coffee shop (café).
A common meal would either be steamed or baked or roasted sweet potatoes. With the new challenge, the founder created a new recipe to make pastries out of sweet potatoes. That wowed the folks at Chinatown and brought immense joy in adding a new variety to the diet of common folks. The richer families came in with gold bars and traded - as a form of credit - for a year’s supply of pastries for their families. Barter trading were also common due to the lost of faith in (Banana notes) currency during that phase.
As a matter of fact, however difficult the phase might be, the brand owners would not compromise food quality with cheap ingredient to sustain profits. They adjust the price upwards during an inflation and most customers were understandable. Until today, the recipe stayed the same - which is one of the key reasons why customers remain loyal to the brand. The only change is through the introduction of machineries and electrical ovens to improve efficiencies and food safety during production.
Wedding Pastries - for newly wed couples to give away pastries as a symbol of marriage.
Baby's First Month Package -to give away pastries in celebration of new born baby’s first month.
Longevity Buns & Longevity Noodle – to celebrate an elderly person’s birthday.
Company functions, corporate events and house gatherings for all occasions.